Playbooks
Playbooks
These are the frameworks I’ve built and refined through direct execution with technical founders. Each playbook is a repeatable pattern — steal what works, adapt what doesn’t.
Four Killer GTM Automations You Must Build Now
The four automations that keep your pipeline honest, prep you for every call, turn POCs into sales assets, and mine your social feeds for prospects — Sales Manager agent, pre-call research, POC on a Page, and social listening.
Knowing Your Gives and Gets
Every prospect ask is a trade. Differentiate the asks that move a deal forward from the ones that waste your AE's time — and know what to demand in return.
Wedge Selling with BAA and On-Prem Deployments
Use a BAA and on-prem deployments as a wedge against large platforms that will never bend — with outsourced legal to keep turnarounds fast and a discipline not to bloat your pipeline with enterprise deals.
The Importance of Qualification and Founder/AE Alignment
Why your demo is not the deal — every founder chases demos, but real buyers buy because of pain. Learn to qualify, listen to the budget, and let your AE work the room.
Growth Signals for Open Source Founders
Turn real-time technical intent into qualified pipeline — mining unconventional data signals, usage-based personalization, and segment-specific sequences for open-source founders.
Cold Email Framework for Dev Tools
The exact structure I use to book meetings for AI infrastructure, dev-tool, and technical SaaS founders. No fluff, no fake personalization tricks.