Outsourced AE for technical founders.
You build. I sell. Pipeline, outbound, CRM, founder syncs — no fluff.
Services
What an outsourced AE actually does.
Sales Execution
Close inbound, set up your sales playbook, and run every operation from first call to collections.
20Pipeline Creation
Full sales execution on your pipeline — from qualifying and demos through due diligence, legal, invoicing, and setting up enabling partners.
30GTM Automations and CRM
Turn your CRM from a data graveyard into your single source of truth — with automations that keep every GTM motion clean.
40Live Events
Plan, set up, and host live events at every budget level for your target audience — from RSA and Black Hat to focused, high-intent gatherings.
Ideal Fit
Built for founder-led dev-tool companies.
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Product-market fit exists You have real customers and a product that solves a real problem. What you don't have is a repeatable sales motion.
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Technical buyers Your customers are engineers, developers, or technical decision-makers. Generic sales language won't work.
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Founder-led but needs scale You're the best closer in the company, but you can't be in every deal, and you can't build pipeline alone.
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No agency fluff You don't want pitch decks, grandiose strategies, or long retainers. You want pipeline, sequences, and discipline.
Proof of Work
Frameworks I've built and used.
Public artifacts, playbooks, and tactical guides from real outbound work.
AI Limits
AI isn't accountable to quota, can't read the room, and won't thread the needle on a live deal. Experience is what wields it — and constant prompting won't replace judgment.
Four Killer GTM Automations You Must Build Now
The four automations that keep your pipeline honest, prep you for every call, turn POCs into sales assets, and mine your social feeds for prospects — Sales Manager agent, pre-call research, POC on a Page, and social listening.
Knowing Your Gives and Gets
Every prospect ask is a trade. Differentiate the asks that move a deal forward from the ones that waste your AE's time — and know what to demand in return.
Wedge Selling with BAA and On-Prem Deployments
Use a BAA and on-prem deployments as a wedge against large platforms that will never bend — with outsourced legal to keep turnarounds fast and a discipline not to bloat your pipeline with enterprise deals.
The Importance of Qualification and Founder/AE Alignment
Why your demo is not the deal — every founder chases demos, but real buyers buy because of pain. Learn to qualify, listen to the budget, and let your AE work the room.
Growth Signals for Open Source Founders
Turn real-time technical intent into qualified pipeline — mining unconventional data signals, usage-based personalization, and segment-specific sequences for open-source founders.
Cold Email Framework for Dev Tools
The exact structure I use to book meetings for AI infrastructure, dev-tool, and technical SaaS founders. No fluff, no fake personalization tricks.